Tag Archives: Nordstrom

Retail Tracking- “Who Knows Everything?” Book Excerpt

“Who Knows Everything?” is the title of my upcoming book about consumer privacy and the corporate spying. This book details the technology, strategies and depth of corporate spying. The objective of the book is to expose the incredible amount of information collected by corporations and the detail and intrusiveness of this relentless spying. In this chapter you get an idea of what is happening to you as you simply walk through a store. And there is no law against it.

Retail Tracking

You are being followed…everywhere!

If you think you can only be tracked online I have some bad news for you. Merchants have begun tracking customers while they’re in the store, walking near the store and or driving to the store. One method used to track customers is to track their cell phones. Stores use the Wi-Fi signals coming from the customer’s cellphone to track where they go in the store and what they look at. Major retailers such as Nordstrom, Family Dollar and Cabela’s are testing these technologies and using the information to make decisions like changing store layouts and to tailor coupon offerings. Apps such as Apple’s iBeacon are also used to track customers in stores.

But you need to understand how far this tracking goes. You don’t even have to be in the store to be followed.

A recent case settled by the Federal Trade Commission revealed really creepy technology being used by retailers.  According to the FTC sensor technology built by Nomi Technologies tracked the physical movement of more than nine million customers via their smartphones.

The tracking worked like this. Nomi’s technology tracked the smartphones of customers as the device searched for Wi-Fi signals inside stores or almost anywhere the owner went. Nomi stored this information making their equipment capable of tracking the movement of people throughout its clients’ retail outlets. This tracking information could also be used to track people’s shopping habits between stores.  The same MAC address appearing in several different stores reveals valuable information about the person whose smartphone possesses that address. Basically, you are being watched even if you are not in the store!

The FTC is not however accusing Nomi of providing anybody your individual information. But the agency did accuse Nomi of tracking consumers both inside and outside of its clients’ stores. According to the FTC Nomi allegedly,

  • Used the tracking information to inform its clients how many consumers passed by store entrances without entering.
  • How long people remained in stores.
  • How many people who entered a store had been in that store or other stores of the same chain within a certain period of time.
  • And various other forms of tracking data.

Is this illegal? No, retail tracking is not illegal. There is almost nothing in this book that’s illegal!

Many retailers use advanced methods and technologies to track customers including bionic mannequins. But the FTC took action because Nomi may not have informed, or even mislead consumers of the tracking. According to Nomi’s privacy policy consumers were supposed to be able to opt out of being tracked.  The consumer could use Nomi’s website or “at any retailer using Nomi’s technology” opt out. Nomi did provide an opt-out option on its website. But the FTC claims that at various stores using Nomi’s technology there were no disclosure notices that the technology was in use and no way for consumers to opt out.

Nomi’s settlement with the FTC was not exactly lenient. Nomi is prohibited from future misrepresentations and subject to twenty years of privacy audits and compliance oversight. In other words, they have to do a better job of informing the consumer they can opt out of this tracking. This means that much better notices must be posted at stores, and easier onsite opt-out options will be made available. Umm, have you see them?

How to hide from retail tracking

Consumers who do not wish to be tracked can change their phone setting to airplane mode or turn off the Wi-Fi. Politicians are becoming more aware of the tracking and have begun to take action. Although not a law, Sen. Charles Schumer of New York brokered a code of conduct aimed at companies that provide tracking technology and analytical services. The agreement allows consumers to opt out of tracking at SmartStorePrivacy.org.

Some stores use video to watch where consumers go inside the store and how long they stay there. Stores can also recognize returning shoppers because their mobile devices have unique identification codes recorded in their networks. Merchants can now study how repeat customers behave and measure how often the consumer visits the store.

Retail spying technology

But the spying technology does not stop with Wi-Fi signals, cell phones and cameras. Now stores are using the lighting to track shoppers. Philips Electronics has developed connected lighting to track you. Yeah, lights! The company unveiled a pilot of a connected in-store LED lighting system that communicates with a smartphone app using the store lights.

How does it work? The lights placed in the store are used as a data channel. Placed in a grid pattern the lights become a positioning system. The grid then locates the smartphone by determining which lights on the grid are closest.

Customers using an accompanying app can then receive alerts based on whatever the shopper is looking for. Let’s say the shopper has a shopping list for a particular recipe. The app, using the store lighting grid, can direct the shopper to the ingredients and offer relevant coupons for those ingredients. So even the lights in the store are watching you.

Just so you know this is an emerging technology. Philips is not alone in producing spy lighting. ByteLight of Boston is also selling light-based proximity beacons that link to a phone’s camera. ByteLight’s goal is to turn a room’s lighting fixtures into a data casting system.

You’re probably thinking; how far can this tracking technology go? How about heat tracking?

New camera-based technology helps retailers track what the customer touches, what they ignore, and where they walk. This helps merchants optimize the layout of the store. They use real-time imaging to track how shoppers move around the store. The information is converted into heat maps. It’s a high-tech way to determine what consumer’s buy and how.

Prism Skylabs is one of the companies offering this technology. The company also provides analytical data to retailers. The company uses real-time video recordings from in store cameras and analyzes shopper’s movements. They are looking for two things, where shoppers go in the store, and what they stop to touch or pick up.

But let’s get really creepy. Did you know stores use high tech cameras to watch you? Known as gaze trackers, these tiny cameras are hidden in tiny holes in the shelving and they detect which brands you’re looking at and how long you look at it. Remember those bionic mannequins I told you about? Well they have cameras mounted in their eyes that detect a customer’s age, sex, ethnicity, and facial expressions as they pass by. And there is no law that requires a store to tell you the cameras are there.

What does the merchant do with this information?  It is extremely important to know how to layout the store and place products based on popular vs. unpopular and expensive vs. less expensive merchandise. Merchants want to know where to put these products to make them more likely to be purchased. Placing a product in the right place in the store can make a big difference. Why do you think all those mints, gums, candy and magazines are waiting for you at the checkout? These items are classified as impulse buys. It’s the same reason all the children’s cereals are located below your eye level but right online with the kid’s eyes. Merchants can also charge for premium placement of retail products adding additional revenue streams.

Meanwhile, out in the parking lot.

 While you’re in the store, being spied on and followed around, other companies are cruising the parking lot collecting data.  An investigation into license plate scanning describes how companies are sending people out to drive around shopping center parking lots with cameras strapped to their car. They are supposedly looking for cars to repossess. However, these camera-equipped cars are photographing every license plate they see along with time and location data. The data is then sent off to brokers like Digital Recognition Network of Texas. This company claims to collect plate scans of 40 percent of all U.S. vehicles annually. I am pretty sure there are other companies that collect the other 60 percent of the plates. What do you think they are doing with that information?

These car-mounted cameras can snap more than 100 pictures of license plates every minute and sort them against a database of cars slated for repossession. Needless to say, the repo man’s job has become a lot easier.

These license plate pictures go into that commercial database. The image is accompanied by location data revealing where the picture was taken. That data is then sold to global information brokering companies. These companies, the same ones that provide credit checks and identity protection, are also selling license plate data revealing where you’ve been, accompanied by records about what you own, where you live and who you associate with.

That data’s life becomes endless in the systems of big data companies. Your license plate records are bundled with your other personal information and sold, over and over again.

The practical uses of all this combined information are endless and terrifying. What if your auto insurance company decided to track where you drive and decided they don’t like the neighborhoods you visit? They may see you as a risk. Jennifer Lynch of the Electronic Freedom Foundation said, “I would definitely be concerned with insurance companies getting access to this.”

Background checks performed by potential or current employers could reveal what businesses or establishments you frequent based on where your car is parked. A life insurance company could see for certain if you go to the gym on a regular basis as you claim by looking at data that shows if your car is in the gym lot regularly or not. What else could be learned just by tracking your car?

Digital Recognition Network, owner of the largest private database of license plate records, also collects data that’s used by law enforcement. Vigilant Solutions, an affiliate company, also provides license plate technology and data to law enforcement.

To ensure a steady stream of data DRN has contracts with 550 companies that hunt the streets across the nation with car-mounted, fast-action cameras.

What you have to understand is that the data that DRN and Vigilant Solutions collects is not connected to you right away. Refer back to the list of data points we talked about earlier in this book. Its after DRN sells the information that it becomes directly connected to you. Here’s another interesting fact, most people rarely travel more than twenty-five miles from home. Most of the businesses you frequent and places you go are fairly close to your residence. So, it’s pretty certain wherever your car is seen you live close by.

Your license plate data is combined with DMV information that finally identifies who owns the car. According to state contracts New York State DMV took in more than $4.3 million selling citizens personal DMV data in 2014 alone.

TransUnion, yeah the credit reporting people, is one of the companies that combines DMV records with license plate data and other records.

TransUnion demonstrated its top-of-the-line search that revealed how quickly a stranger can learn almost anything about you. Just entering your name in the search engine can reveal three months of location data on your car. The database will reveal what is at each location and plenty of personal information like your phone number, email addresses, social media accounts and home address. If that’s not enough the search engine will also expose your social network map, showing you, your family members, spouses, friends, acquaintances, etc. Are you sick yet?

License reader technology has become a favorite of law enforcement. But some police agencies, though required to delete this information, don’t. The Fairfax County, VA. police department was sued for violating a citizen’s privacy by retaining license plate data and even sharing it with other nearby police departments. According to Virginia law if the license plate data is not part of an ongoing investigation it must be destroyed within 24 hours.

A California man discovered that the local police department had collected images of his two cars 112 times in a database. He was shock to discover one image taken in 2009 that showed him and his two daughters getting out of one of his cars while it was parked in their driveway.

License plate data collection has become a concern not only for privacy advocates but the FBI as well. Internal documents obtained by the American Civil Liberties Union reveal that the FBI was instructed by its own lawyers to stop buying the devices for a time in 2012.

The FBI’s Office of General Counsel (OGC) was concerned about the agency’s use of the technology. The General Counsel focused on the lack of a clear government policy protecting the privacy of citizens whose vehicles are photographed by the readers. That concern prompted an order from the OGC to temporarily halt buying additional readers.

Is there any way you can avoid this level of spying? Probably not because someone already has your license plate in their database and it is probably connected to one or more of the profiles with your name on it.

However, you can eliminate the continued tracking of your vehicle by using devices that hide your license plates from cameras but not the naked eye. The filter fits over your license plate and clouds the image of your license plates from cameras. But to the human eye the filter is invisible. You can buy these devices online and at auto parts stores. Other devices use powerful flashes of light to blind traffic cameras. Some people have altered the license plate with tape or other items. This is almost always illegal.

Predicting Your Next Move

 Can marketers predict what you will do? Yes they can! Marketers can figure out, based on statistics and super sophisticated algorithms what you want to buy. Go back and read about Applied Predictive Technologies again. It’s called predictive technology and it’s catching on big time in the marketing industry. Why? Because marketers that use predictive technology have outperformed those who don’t. The bottom line is, competition.

But how does predictive technology work? Companies use super computers with highly sophisticated algorithms to calculate statistics and hundreds of variables. They use all the data they collect and create a pretty accurate model of what the consumer will do or how they will react to marketing efforts. It’s called data mining. Its information converted to numbers so computers can see into the future. But regardless of how advanced the technology is you’re still dealing with people. There are plenty of examples of people defying even the most precise computers and algorithms.

The government can’t but corporations can.

 The most troubling fact about the information you have already read is that the government is absolutely forbidden from investigating your life in the manner corporations do. Law enforcement needs to convince a judge that they need the information for a criminal investigation. They need a search warrant.

 The Fourth Amendment of the United States Constitution, The Bill of Rights, guarantees protection against unreasonable searches and seizures. The Bill requires a judge to authorize any search and that there be a reasonable belief that a crime has been committed and there is evidence of that crime.

No such law applies to corporations. They are free to investigate everything about you they wish. And they don’t have to tell you they are doing it nor do they have to reveal what they found. And, as we have said before, it really does not have to be correct.

And do I need to tell you that the government is buying this data? According to the World Privacy Forum the U.S. government began using a database called “The Work Number” in 2013. The database is owned by Equifax and contains 225 million active salary and employment records and 175 million historical records. Over 50,000 organizations use the database to verify employment and salary history. The company collects payroll data from thousands of U.S. employers and sells it to companies like credit card issuers, property managers, auto lenders, universities and governments at all levels. So, as you can see, the IRS is not the only agency that knows how much money you make.



App of the Week – Earny

earny_LEverybody shops online. Black people especially enjoy the power and convenience of e-commerce. But shopping online has one big drawback and that is buying something only to discover it at a cheaper price later or at another website. That is why Earny is the App of the Week.

Earny allows online shoppers to get a better price by finding the item you purchased at a cheaper price and then getting you a refund for the difference. Yeah, you read that right! Earny will get some money back for you. Not only that but you pretty much don’t have to do a thing.

The app tracks your online purchases and finds your e-receipts by connecting with your email and Amazon accounts to see if you got the best deal. If Earny finds a lower price it will request a refund for you and take a 25 percent cut of the action. The balance will be credited back to your payment card. Yeah, you read that right! Earny automatically tracks your purchases and files for refunds or credits when it beats the price you paid.

Earny is programmed to understand the price match policy of online stores and knows how to file claims without any help from you. Think of it as a robot refund machine.

Earny can track purchases from over 50 stores including such giant retailers as Amazon, Target, Walmart, Best Buy, Nordstrom, and many others. Is this the bomb or what?

Earny is about to get a lot better according to co-founder Oded Vakrat.  Vakrat plans to provide consumers with the same protections across a variety of services.

“For example, flight tickets, hotels, car insurance, health insurance, phone plans – all those things we will focus on in the future,” he says. “We want Earny to watch your back for every payment you make,” adds Vakrat.

Earny is free and available at Apple and the company is developing an Android version.

SCAM ALERT! $200 Nordstrom Gift Cards – SCAM ALERT!


Fake Nordstrom Gift card offer

Users of Facebook and other social media sites have been sharing various versions of a fake Nordstrom gift card offer. The ad claims that Nordstrom was offering a $200 gift card to Facebook users who “referred three friends” to the promotion. Its a scam.

Social media users encouraged to click on the ad that takes the victim to a fake Nordstrom website that uses a web address variation on nordstrom.egiftcards.co. Here’s a tip; web users need to be aware that duplicate websites that actually belongs to cyber criminals are a common tactic. These websites are often perfectly counterfeited.

Instructions in the ad are as follows; 

To Celebrate Valentines Day Get a Nordstrom $200 Gift Card

Simply Invite 3 Friends to Get Your Gift Card
After 3 Friends Click Your Link.
Get Your Gift Card Instantly!

Although the fake webpage in question doesn’t look like other popular Facebook coupon scams it did display a rapidly decreasing number of “available gift cards.” Here’s another tip; cyber criminals often use tactics that increase urgency in the victim. Making you believe that you may lose out on a good deal causes you to act quickly. 

Facebook is a hotbed for coupon and gift card scams. Popular retailers impersonated on the social media website include Kohl’sCostco, Home Depot, Lowe’sKroger, Best Buy, Macy’s, Olive Garden, Publix, Target, Wegmans, and Walmart.

Nordstrom is aware of the scam and offered this statement; “You’re correct, this is a fraudulent promotion as it is not affiliated with Nordstrom and we are not sponsoring any giveaways of gift cards. We recommend not clicking the link or entering any personal information. Our team is actively working to make customers aware of the situation and apologize for any confusion.”

In 2014 the Better Business Bureau published an article advising social media users on how to avoid survey and coupon scams. The BBB warns;

  1. Your eyes will deceive you. Cyber criminals know how to impersonate websites perfectly. Scammers can also make links look like they lead to legitimate websites and emails appear to come from a different sender. This is called spoofing. Use your cursor and hover over links and carefully examine the address that pops up. These are often very clever. www.nordstrom.com is easily confused with www.nordstrom.ru.
  2. Legitimate businesses do not ask for credit card numbers or banking information on customer surveys. If they do ask for personal information, like an address or email, be sure to carefully examine privacy policy. Do not provide anyone else’s email or personal information. You could be providing more victims.
  3. Do your homework. If the offer is a scam, you may find alerts or complaints or warnings from other consumers and retailers online. The organization’s real website may have further information. Also there are plenty of legitimate coupon sites you can search for good deals and gift cards.
  4. If it sounds to good to be true then it probably is. Always keep that in mind.

App of the Week – HeartThis

163901-9e310a0a4f0a82a5101c5c254f62e9ec-medium_jpgWhen it comes to shopping online the African-American shopper is ready, willing and able. A new study of African-American consumers revealed that black people use mobile devices for shopping more than the general population. African-American shoppers are leading the way when it comes to using their mobile devices to shop according to Target Market News. African-Americans use smartphone and other mobile devices to comparison shop, price match, and research product details.  Black people take their product research to the next level by also investigating the product in the store and are actually more likely to buy online.That is why HeartThis is the App of the Week.

HeartThis shopping app allows the user to shop more than 330 stores.  The store available include Dillard’s, Nordstrom, Kohl’s, J. Crew, Target, and others. Not only can you shop but the app also shows you if there are any promo codes available to save you a few additional dollars.

To get started with HeartThis, the user selects their favorite stores and categories of apparel including active wear, shoes, bags, accessories or swimwear. This creates a customized feed of items in a Pinterest like layout. The user then “hearts” the items they like adding it to their collection. If the user decides to buy the item they can do so with a tap of the “Buy” button that directs them to the retailer.

HeartThis is different from its mobile shopping app competitors because it doesn’t just offer high-end stores. The app is also helpful to the online budget conscious shopper by providing an alternative way to shop from mainstream stores like Target and those at your local mall and online retailers like Amazon and others. Budget shoppers will appreciate HeartThis’s ability to track down promo codes saving them time hunting for the best deal.

HeartThis is free and available on Apple.

Online Holiday Shopping Series #4 Price Matching

canstockphoto15776464Nothing is more frustrating than buying something and discovering later that another store has it for less than what you paid. And you know its going to happen sooner or later. Most of the great shoppers know how to go back to the store and ask for a price match. Most stores will give you a refund for the difference. This is especially true during the holiday season.

Being a great shopper means never having to pay too much. Price matching has become a powerful tool for many stores who want your business. African-American spending power has passed $1 trillion in the last year. And you better believe that retailers want a piece of that action. As an savvy consumer you ned to know who is doing price matching and how long you have to take advantage of it. You also need to pay attention to Black Friday prices and Cyber Monday as well. Some of these stores will price match even those ultra low prices. And what is really awesome is that you can get that a price match as much as 30 days after you make the purchase. So after you buy that killer microwave oven or flat screen television make sure you keep an eye on the sales. You might have a few dollars coming back at you.

Here is a list of stores that offer price matching and how long you have to get that money back.


Abercrombie.com (14 days)

  • You have 14 days from date of purchase to get a price adjustment if price is lowered.
  • From their website, “For orders shipped to the US and Canada, we are happy to process a price adjustment for you if we reduce the price of any merchandise (in the same color and size) that you have ordered from us within fourteen (14) days from the date that you submit your order.”
  • Item must be purchased at the original price. This means you can’t get a price adjustment on a marked down clearance item.
  • Will it Work on Black Friday/Cyber Monday: Yes, as long as your purchase is within 14 days.


Amazon.com (7 Unknowndays)

  • While Amazon.com does not advertise a price protection policy, I have it on good authority that you can successfully request one within 7 days of your purchase if the price is dropped.
  • I actually called and spoke with a customer service rep and was told I would have 7 days to request a price adjustment.
  • Price adjustment excludes items sold by an Amazon 3rd party.
  • Simply call Amazon customer service at 1-888-280-3321 to request your price adjustment.
  • Will it Work on Black Friday/Cyber Monday: Definitely worth a try. The rep I spoke with didn’t know for sure which was hilarious.


Unknown-1Ann Taylor (14 days)

  • Price adjustments are not eligible on special promotions, including %’s off (e.g., 25%, 40%, and 50% etc.) and $’s off.
  • One price adjustment for merchandise purchased at full-price, which has been marked down for the first time, may be made within 7 days from the original date of purchase.
  • Ann Taylor stores are not able to process price adjustments for online orders.
  • Will it Work on Black Friday/Cyber Monday: No.


UnknownAnthropologie (14 days)

  • When you buy in-store, or online, you can get a 1-time price adjustment within 14 days of purchase if the item is now on sale.
  • From their website, they “do not offer price adjustments on shipping charges at this time.”
    • Will it Work on Black Friday/Cyber Monday: Yes, as long as       your purchase is within 14 days.


Banana Republic (14 daBanana-Republic-Logoys)

  • Just return to your local Banana Republic within 14 days of your purchase (with your receipt) if the item you bought is lowered in price.
  • To obtain a price adjustment on an online purchase call 1-800-GAPSTYLE or send an email message to custserv@gap.com within the 14 day window.
  • Stuff bought with a promotional discount or coupon aren’t eligible for price adjustment.
  • No price adjustments allowed on clearance items.
  • Will it Work on Black Friday/Cyber Monday: Yes.


Best Buy (15 days)best-buy-logo

  • From the Best Buy website, “If we lower our price during the return and exchange period (15 days), we will match our lower price, upon request.”
  • Just keep your receipt and head back to the store to get the lower price.
  • For online purchases, call them at 1-888-BEST BUY (1-888-237-8289) and request your price adjustment.
  • Will it Work on Black Friday: No.


the-childrens-place-logoChildren’s Place (7 days)

  • The Children’s Place has a very clear 7 day policy.
  • Item must be originally purchased at full retail price.
  • Sale and discounted items are not eligible.
  • Online orders cannot receive price adjustments in brick & mortar stores. Instead, call them at 1 (877) 752-2387 to get price adjustment.
  • Will it Work on Black Friday/Cyber Monday: Yes, as long as your purchase is within 7 days prior.


Costco (30 days)Costco-Logo

  • Costco has a very nice price adjustment policy of 30 days.
  • Just bring your receipt back in within 30 days and get your price adjustment.
  • If for some reason your Costco does not allow a price adjustment, just return the item and re-buy it at the lower price.
  • Will it Work on Black Friday/Cyber Monday: Yes.


250px-Dick's_Sporting_Goods.svgDick’s Sporting Goods (14 days)

  • I called my local Dick’s Sporting Goods and spoke with a manager and was told I would have 14 days to get a price adjustment on an item that I bought which then came up for sale in their ad circular after my purchase.
  • Be sure to return to the same store (with receipt in hand) that original purchase was made for best results.
  • For a price adjustment on an online purchases call them at 1-877-846-9997.
  • Will it Work on Black Friday/Cyber Monday: Yes, definitely worth a shot.


o.jpgExpress (14 days)

  • Express will happily give you a price adjustment if the price is lowered within 14 days of original purchase.
  • Only valid for in-store purchases and not valid at the Express Factory Outlet.
  • According to their website, “Price adjustments are not provided during storewide sales.”
  • Will it Work on Black Friday/Cyber Monday: I am to assume that Black Friday is a storewide sale so you won’t be able to get a price adjustment.


Fry’s Elect299202-bigthumbnailronics (15/30 days)

  • 15 day price adjustment on laptop computers, desktop computers, CD and DVD recorders, camcorders, digital cameras, and air conditioner units.
  • 30 day policy on most everything else.
  • Price adjustments not available on items that were originally bought on sale or clearance.
  • Call customer service at 1-408-350-1484 to get your online price adjustment.
  • Will it Work on Black Friday/Cyber Monday: Definitely worth a try.


GAP (14 dagap-logo-old-unevenys)

  • Just return to your local GAP within 14 days of your purchase (with your receipt) if the item you bought is lowered in price.
  • To obtain a price adjustment on an online purchase call 1-800-GAPSTYLE or send an email message to custserv@gap.com within the 14 day window.
  • Stuff bought with a promotional discount or coupon aren’t eligible for price adjustment.
  • No price adjustments allowed on clearance items.
  • Will it Work on Black Friday/Cyber Monday: Yes.


Gymboree-LogoGymboree (7 days)

  • Take in your original receipt within 7 days of purchase and get your price adjustment at Gymboree.
  • According the Gymboree website, “Online purchases cannot receive price adjustments in retail stores.” Call them at (877) 449-6932 to get your price adjustment on an online purchase.
  • They reserve the right to designate that price adjustments are not available during certain promotional events.
  • Will it Work on Black Friday/Cyber Monday: Be sure to ask, although I am guessing that Black Friday will be a predetermined promotional event that doesn’t qualify for price adjustments.


hollister-logoHollister (14 days)

  • According to the Hollister website shoppers have 14 days to get a price adjustment with original receipt in hand.
  • Clearance items are not eligible for a price adjustment.
  • Take in-store purchases back to the store you purchased them at.
  • To get a price adjustment on an online purchase you must send an email to Hollisterco@Hollisterco.com. Be sure to include your order number, and the item(s) that are eligible for the price adjustment, and they will take care of the credit.
  • Will it Work on Black Friday/Cyber Monday: Yes.


home-depot-logo1Home Depot (14 days)

  • Home Depot will happily work with you within a 14 day time frame of your original purchase.
  • Be sure to bring product and receipt back in to the store with you as you might have to return the item and re-buy it at the lower price. I have had to do this a few times in lieu of a simple price adjustment.
  • For a price adjustment on an online purchase, call HD customer service at 1-800-430-3376.
  • Will it Work on Black Friday/Cyber Monday: Yes.


o-JCPENNEY2012-570JCPenney (30 days)

  • I called our local JCPenney and was told that shoppers had 30 days to get a price adjustment.
  • I was also told that the manger has some discretion to decline a price adjustment request in very limited cases.
  • For a price adjustment on an online purchases call them at 1-800-322-1189.
  • Will it Work on Black Friday/Cyber Monday: Yes.


jcrewlogoJ.Crew (7 days)

  • J.Crew offers price adjustments on full-priced merchandise only within 7 days of original purchase.
  • Only 1 price adjustment available per item.
  • Will it Work on Black Friday/Cyber Monday: Yes, just be sure to buy at original price in order to get a BF/CM price.


Kmart19631990LogoKmart (7 days)

  • You can get a single price adjustment per item within 7 days of original purchase at Kmart.
  • To request a price adjustment on an online purchase, simply call Kmart customer service at 1-866-562-7848.
  • Will it Work on Black Friday/Cyber Monday: Yes.


kohls-logoKohl’s (14 days)

  • You have up to 14 days from the date of the original purchase to get a price adjustment atKohl’s.
  • You’ll need the original, dated sales receipt to get the price adjustment.
  • The item cannot be a clearance markdown.
  • The item cannot be at “Kohl’s Cares” cause merchandise.
  • Buy One, Get One (BOGO) items are not eligible.
  • The item cannot be a current Buy One, Get One (BOGO).
  • Will it Work on Black Friday/Cyber Monday: Yes. I found nothing on their website to the contrary.

logo_theLimited1Limited (10 days)

  • From the Limited website, “We will honor a one-time price adjustment for online and store purchases when an original sales receipt is presented within 10 days of the purchase date.”
  • In-store purchases must be taken back to store, with original receipt, in order to get the price adjustment.
  • Online purchases from the Limited.com can also get a price adjustment. Call toll free at 1-877-LTD-1963 to get some money put back on your credit card.
  • Will it Work on Black Friday/Cyber Monday: Yes.

Macys-logoMacy’s (14 days)

  • For in-store purchases at Macy’s you have 14 days to get a price adjustment if the price is lowered.
  • Online purchases: I also found the link to get a price adjustment on an online purchase.Click Here.
  • Will it Work on Black Friday/Cyber Monday: Yes

UnknownMeijer (10 days)

  • From the Meijer website, they “will provide the difference of any Meijer advertised price for an item that goes on sale in the weekly ad within 10 days of the purchase.”
  • They have a list of exclusions: Grocery items, special event days (example mPerks or Meijer Credit Card events), limited quantities, clearance items, mail-in rebate offers, supplemental ads, Black Friday ads, and gift card promotion.
  • Will it Work on Black Friday/Cyber Monday: Unfortunately, no.

nordstrom-35-logoNordstrom (14 days)

  • Within 14 days of your purchase Nordstrom will happily credit you if the item you purchased it lowered in price.
  • Important note from their website: “Please note that we can only make one sale adjustment per item and designer goods originally purchased on sale are excluded.”
  • Call them at 1-888-282-6060 to get your price adjustment.
  • Will it Work on Black Friday/Cyber Monday: Yes.


oldNavyLogoOld Navy (14 days)

  • Just return to your local Old Navy within 14 days of your purchase (with your receipt) if the item you bought is lowered in price.
  • To obtain a price adjustment on an online purchase call 1-800-GAPSTYLE or send an email message to custserv@gap.com within the 14 day window.
  • Stuff bought with a promotional discount or coupon aren’t eligible for price adjustment.
  • No price adjustments allowed on clearance items.
  • Will it Work on Black Friday/Cyber Monday: Yes.

piperlime_logoPiperlime.com (14 days)

  • You have 14 days from date of purchase to get a price adjustment if price is lowered.
  • Will it Work on Black Friday/Cyber Monday: Yes, as long as your purchase is within 14 days.

Pottery_Barn_Gift_Card-6Pottery Barn (30 days)

  • I could not find any information online about Pottery Barn so I called them up and sure enough they offer a 30 day price protection policy.
  • For in-store purchases just return to the store and for online purchases call them at 1.888.779.5176.
  • Will it Work on Black Friday/Cyber Monday: Yes.

Sears-logoSears (14 days)

  • Sears calls their policy the “Price Protection Policy” and it gives shoppers 14 days get a price adjustment if the item they bought goes on sale.
  • Return to the Sears store of purchase with your receipt and get some cold hard cash.
  • For online purchases, fill out this Price Protection Form to get your price adjustment.
  • Online exclusions include clearance apparel and conditional online only special offers.
  • There unfortunately is one BIG exclusion which is no “Price Protection” adjustments between Thanksgiving Day and the Monday after Thanksgiving also known as Cyber Monday.
  • Will it Work on Black Friday/Cyber Monday: Unfortunately, no.

staples-logoStaples (14 days)

  • If the price gets lowered on something you bought in the last 14 days, Staples will happily give you some money back.
  • To claim your price adjustment, just see an associate at the customer service desk at your local store or call Staples at 1-800-333-3330.
  • For an online price adjustment call the same number above.
  • Will it Work on Black Friday/Cyber Monday: Yes. [Update: There are some conflicting reports as to whether the price adjustment applies to Black Friday sales.]

Target-logoTarget (7 days)

  • Target will give you exactly 7 days to bring in your receipt (you don’t need to bring the item back in) and get a price adjustment if the item you bought goes down in price.
  • Clearance items are not eligible for a price adjustment should they happen to go even cheaper which they eventually will. See my article on cracking the price tag at Target for details.
  • Also, you have 7 days from date of purchase to get a price adjustment if you find a lower price at Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com or in a competitor’s local printed ad.
  • Will it Work on Black Friday/Cyber Monday: No.

UnknownToys R Us & Babies R Us (7 days)

  • While not readily promoted or publicly known, Toys R Us and Babies R Us both offer price protection for 7 days after your original purchase.
  • Item must be originally purchased at regular price to get an adjustment.
  • Will it Work on Black Friday/Cyber Monday: I can’t find any evidence that it won’t work.

UnknownVictoria’s Secret (21 days)

  • Victoria’s Secret will do a price adjustment on items bought at full price, and subsequently lowered in price, within 21 days of purchase.
  • Always keep your receipt and go back to the store of purchase to get your money.
  • To get a price adjustment on an online purchase call Vicky’s Secret at 1-800-411-5116.
  • Will it Work on Black Friday/Cyber Monday: Yes.

1407955691000-Walmart-LogoWalmart (7 days)

  • Walmart will happily give you some money back if the item you bought is lowered in price up to 7 days after the date of your original purchase.
  • Return to the store of original purchase with your receipt to get your price adjustment.
  • You cannot get an adjustment when there is a difference in an online price vs. an in-store price.
  • Exclusions: Clearance items, special buys, value of the day items, or items purchased up to 7 days before Thanksgiving, Black Friday or Cyber Week.
  • Will it Work on Black Friday/Cyber Monday: Unfortunately, no.

Unknown-1Williams-Sonoma (30 days)

  • Similar to Pottery Barn, Williams-Sonoma also offers a 30 price protection policy.
  • Just return with receipt in hand and politely ask for a price adjustment credit if the item you bought goes on sale or clearance.
  • Call them at (800) 840-2591 to request a price adjustment on an online purchase.
  • Will it Work on Black Friday/Cyber Monday: Yes.

This post originally appeared on Rather Be Shopping.