Tag Archives: money

Celebrity Cyber Report – Will.I.Am, Floyd Money Mayweather, Miami Heat

Rapper/Entrepreneur Will.I.Am

Rapper/Entrepreneur Will.I.Am’s company i.am+, has acquired Wink, which makes hubs for connected household devices. Wink is widely considered to be one of the most popular smart home platforms.

Wink announced the acquisition by email praising Will.I.Am’s company and saying the two companies will be merging. The statement said in part, “Our teams are in the process of coming together to shape our future roadmap and we can’t wait to share what we’re working on. In the meantime, please know that your Wink app and Wink Hub will continue to operate just as they have. The acquisition doesn’t change anything with regards to the Wink user experience.”

Wink also announced in the email it will be introducing “a number of new in-app features and partner integrations in the coming months.”

The problem is that Will.I.Am does not have a very good track record with his technology investments. Among some of his less successful ventures include the Puls Smartwatch, an iPhone accessory that added a keyboard and interchangeable camera lens to the iPhones 4 and 5 and wired earbuds that were considered dead on arrival by critics. None of these ventures saw any notable success.

Will.I.Am is a known technology nerd who is obsessed with futuristic tech. So much so that Intel hired him to be their Director of Creative Innovation.

Will.I.Am, born William James Adams Jr, lacks experience building smart home products or the services that power them. This alone could spell trouble for his new investment. That being said, Wink is already a popular Internet of things platform with over 1.3 million devices connected as of last year. Will.I.Am, brother, we wish you luck.

Boxer Floyd “Money” Mayweather

Is boxer Floyd “Money” Mayweather about to enter the crypto currency ring? Mayweather posted on his Twitter page a picture of himself on a private jet with an ungodly amount of cash in front of him. In the post he claims to be ready to make a “$hit t$n of money” on August 26th.” 

Is Mayweather is talking about an ICO or Initial Coin Offering? ICOs are the newest form of fundraising. Companies use ICOs to raise money from the public by selling digital coins or tokens. Dozens of companies, many never before heard of,  have raised over $1 billion this year alone.

Maybe Mayweather is jumping on the ICO bandwagon with Stox.com.  Another company no one had ever heard of before Mayweather made them kinda famous. Stox.com claims that “every day [sic] people will be able to predict and trade the outcome of events in almost any imaginable category: Finance, sports, politics and even the weather.” Stox.com is seeking to raise $30 million.

There are few question that need to be answered, most important of all; is this method of raising capital even legal? The SEC expressed doubts by ruling that the coins or tokens sold in an ICO are actually unlicensed securities and violate federal law. Financial industry experts interpret this as a warning from the feds against ICOs.

The next question is, is Mayweather really investing in the ICO or just pumping up the company? You know, by endorsing them. If it is an endorsement he better say so because there is another government agency, the Federal Trade Commission, that is cracking down on undisclosed endorsements. Wait a minute! Mayweather said a “$hit t$n of money.” Was he talking about that $100 million fight with Connor McGregor? Thats on the 26th. Stay tuned!

For Miami Heat fans the future is now. The NBA team has announced that it is dumping paper tickets in favor of mobile based or smartphone tickets for home games. 

According to team management a third of all  fans used their smartphones to attend games last season. Other NBA teams like the Timberwolves and the Cavaliers have already switched to mobile tickets but those teams still offer the option for fans use a driver’s license and credit card to get into the stadium.

The new policy applies to all Heat tickets. Even if you walk up to American Airlines Arena and buy tickets at the box office, you’ll still get them on your phone. Re-sellers i.e, scalpers can relax. The Heat will still allow tickets to be transferred although how is not exactly clear.

Online Holiday Shopping 2016 – Best Gift Card Sites

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Photo courtesy of Nirots

There is a magical gift that, no matter what, is always exactly what the person wanted or needed. It is adaptable to any situation or occasion. This gift can be from the recipient’s favorite store or any store anywhere. And this gift can purchased for less than face value.  What is this super gift? The gift card of course!

One of the best gift cards to give is the reliable VISA ,MasterCard  or AmericanExpress Gift card. These three are perfect for gift giving because they can be used anywhere the credit cards are accepted and some are even re-loadable. How can you possibly go wrong when the gift card can buy anything from auto parts to nice dinners to clothing and jewelry. Using these cards as holiday gifts is a no brainer.

But should you have someone with particular tastes or if you know there is some place they get a special kick out of shopping then you can buy specific store gift cards. Almost every store provides gift cards and the top gift cards of 2016 can be found by clicking here.

And since this is the giving season lets look at the top gift cards sites. As I always say, “Black people don’t play when to comes to money!” So for African-Americans looking for the best deal on holiday gift cards there are a few sites you need to check out. These sites sell gift cards for below face value and these deals can save you some big money.

gift-card-granny-logoLets start with GiftCard Granny. The most amazing thing about GiftCard Granny is that you can actually download the Chrome extension and the apps for Apple and Android devices. GiftCard Granny offers over 150,000 gift cards from just about every store you can imagine and the discounts are nice. As much 20 percent off in some cases.  You can also sell your unused gift cards through the site. 

 

 

ebatesNext up is Ebates. This is another superstore of gift cards and they advertise discounts of up to 30 percent. And yes there  are thousands of stores and millions of cards to choose from. The deals are there but… You have to surrender your email address to even shop there. The site won’t even let you browse without surrendering some data. A definite turn off during the holiday season and good reason to move on to other gift card sites. 

 

raiseRaise.com is yet another excellent discount gift card website. This site lets the buyer shop using several parameters that include price, card type (physical or electronic),  and about twenty different categories of gift cards.  And if you are in Chicago you can check out the specials there as well. I am sure more cities will be offered soon. But trust me they have all of the major retailers  and hundreds of other specialty store and restaurants from Taco Bell to specialty steak houses. Right now it is also offering a new  sale section for additional discounts.

 

cardcashCardCash.com allows the user to buy and sell gift cards with awesome discounts.  And CardCash offers a 45 Day Buyer Protection Guarantee against those ever present holiday scam artists.  This site also allows you to search by physical or electronic cards and numerous different categories. You can find discount cards for hotel stays, restaurants, even frozen dinners. Here you can find gift cards discounted as much as 30 percent.

 

whizwalletWhizWallet.com offers discount cards from numerous different sites. According to their website they aren’t following the model that other sites use. Sites mentioned already buy and re-sell the gift cards. But WhizWallet compiles the inventory of the best discounted gift card sellers.  Using WhizWallet can help the customer find the right credit card, buy retail cards and discount cards. As always the selection is pretty expansive and you are bound to find the store you are looking for.

 

giftcardsGiftcards.com is another excellent gift card site that offers several different cards from various stores and providers. This site allows the user to even customize the gift card for special occasions. Y0u can get eGift cards delivered to your smartphone and again, every store is represented.

Holiday season is extremely busy and stressful for everyone. Trying to find the right gift for someone special can be a real headache.  But a gift card can definitely help. You literally have millions choices from stores to locations to type of gift. There are gift cards that allow you to give some special person a cruise or a vacation if you have that kind of money. May we suggest a Neiman Marcus Gift Card?

 But you may still need a little help. So WalletHub has released 2016’s Best Gift Card List  to help you choose. You can also check out their 10 Tips for Getting the Best Gift Card.

Finally, some people say that gift card are lazy gifts and seem impersonal. But research indicates 42 percent of Americans appreciate gift cards and cash over being mis-gifted. 

Online Holiday Shopping 2016 – Security Basics

canstockphoto31830688Twice a year scammers crawl from underneath rocks and other nasty places to celebrate special holidays. First, tax season, then the holiday season. African-Americans using the Internet for holiday shopping need to be on guard against cyber crime.  Being aware of the scams and hazards can make a big difference in your holiday celebrations. 

The African-American Cyber Report is offering black people another season of valuable safety information to protect your holiday season so lets get started.

 

Card Skimming

Card skimmer courtesy of BBB.org

Card skimmer courtesy of BBB.org

Card skimming is actually pretty simple. Your credit or debit card information is copied when you swipe your card at a retailer or ATM. Cyber thieves install almost invisible devices or special software on retail card readers. This allows them to duplicate your card and steal your PIN. Its as simple as that. So how do you protect yourself?

First of all if something does not look or feel right stay way. For example is the face of the card reader loose or does it look kind of sloppy? Exposed glue or loose fitting parts? Do the buttons require more effort than normal to press? Does your card have to be swiped several times to work properly. Here’s a trick; pull or tug at the face of the reader. It may come off in your hand. Do the same at ATM’s. Check those buttons. Try to move them or lift the key pad. Check the card insert. Pull on that. Check to see if there is something in the slot or protruding from it. You have got to be alert! If you find any of these things notify the retailer and your bank if you have used it.

If possible use your credit card and not your debit card. It is extremely hard to get your money back from a bank debit card. But a credit card transaction can be cancelled and you will normally not be charged. Skimmers can be found anywhere even at Walmart.

RFID Card Protection

paypassThis is less likely but does happen. Your credit and debit card are sometimes equipped with a feature allowing you to charge things with a quick tap of the card on the pay terminal. You may have one of the cards with brands like PayPassExpressPay, or PayWave.

These cards have RFID (radio frequency identification) chips. With the right equipment criminals can scan your card and steal your card’s data. Protect your card by using a RFID blocking sleeve, or an RFID wallet available online at retailers like Amazon.

But as we said before this is not likely. An RFID reader has poor range so the scammer would have to be standing awfully close to read your card. Keep that in mind when you are fighting that crowd on Black Friday. 

 

EMV or Chip Cards Safety

chipcardYou should by now have the credit card with the EMV chip embedded in it. If not contact your bank or card provider and ask for it. That chip is used to encrypt the transaction data when you charge something. 

The objective of card chip was to reduce card fraud. This technology is not perfect. Some retailers have failed to switch to EMV even though the deadline passed in 2015.  Why? Retailers and customers complain that the process is too slow. Chip cards have reduced point-of-sale fraud. But the crooks have worked around it. The latest hazard is fraudulent “card-not-present” transactions online. Criminals can obtain the credit card number, security code, expiration date from criminal websites that sell this information. Personal information like your dog’s name or your mother’s birthday can be found on Facebook. They use this information to hijack your online accounts. That’s what happens when you put too much of your business online.

 

Tech Support Scams


tech-support-scam-popupNew tablets, laptops, smartphones and big screen televisions are big sellers on Black Friday. Tech support scams are common all year round but the efforts by scammers increases during the holidays. 

These scammers are intent on getting you to pay for support or software you don’t need or simply doesn’t exist. This includes extended warranties. They email you with a sales pitch or issue warnings from what appears to be a Microsoft representative. Be aware! Anti-virus companies do not call you to let you know you have a computer virus. Don’t ever agree to let anyone access your computer from a remote location. Don’t download any software online that you are not sure of. If you don’t have the expertise to know then consult a professional.

Computers often come with a ton of useless software or games. This is known as bloatware or crapware. Be careful! These programs can cost you money. They often entice children and adults to buy things without them even realizing it.

 

Phony Bank Calls

During the holiday season you are using your bank and debit cards more often. Beware if someone claiming to be your bank or credit card company calls you. Remember when it comes to your money you should be asking the questions.

Scammers will call victims claiming to be investigating card fraud or suspicious activity. They will ask questions that reveal your personal information like your credit card number or PIN. Don’t answer these questions. Hang up and call your bank from a number you know. Or stop by in person. These scammers are professionals at alarming you and getting you to reveal information used to rip you off.  When it comes to your money only deal with people you know and trust. Never, ever reveal any personal information to a voice over the phone.

 

Email and Phishing Scams

Image courtesy of David Castillo Dominici, freedigitalphotos.net

Image courtesy of David Castillo Dominici, freedigitalphotos.net

Be careful where you click! Be extremely cautious about clicking on or downloading coupons in your email. It may be ransomware. This is a malicious software program that locks up your computer until you pay to get it released. It happens a lot and is one of the hottest computer scams going on right now.

Clicking on the wrong email may release malware on to your computer that steals information, monitors your activity and changes your settings. It may even secretly take control of your computer and email itself to all your contacts. Understand that scammers can duplicate an email from Macy’s, Walmart and any other major retailer. Check the return email address to make sure you know who its from. Check the retailers website for information regarding sales, coupons and possible scams. 

Be careful about holiday contests. When you fill out a contest form you maybe giving out personal information. Same for holiday coupons that ask for your name, email address and other personal information.

This holiday season; Be Alert! Be Aware!

 

 

 

Buying vs. Leasing Technology Hardware

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Courtesy Dream Designs

Lease or buy technology hardware?  Black consumers need to ask themselves this question because, as I have said before, Black people don’t play when it comes to money. 

Consider your cellphone; cell phone carriers have long practiced the art of selling you a cellphone with their service without actually selling you a cell phone. You know the deal, sign a two year contract and get the cellphone for free or at a discount. Cellphones have never been cheap and the true price of the phones are buried in your wireless bill. Now cell carriers are dropping those two year contracts, slashing monthly fees and creating new programs for the actual cost of the phone.  The option of buying or leasing a phone has become serious money choice.

Consider this, cheaper phones means a cheaper bill every month. If you are sensitive to the steep price of some of the more advanced phones you can drop your monthly bill by selecting a cheaper phone. 

But lets face it; the best way to save big money is to keep your old phone. Think about it, do your really need the latest smartphone just because it’s the newest thing on the market? That is what the cellphone makers want you to think!

Once your current phone is paid for that cost comes off your bill putting $20-30 a month back in your pocket.  Before the death of two year contracts service providers didn’t lower your bill even if you didn’t upgrade to a newer device.

If you must have a new phone for whatever reason you can always buy a nice refurbished smartphone. They are often just a year or two old and much cheaper than brand new phones. Many of these phones are refurbished by the manufacturer and are hard to tell from new. Finding these phones is simple just search online.

You have to do the math and see where your best deal is. Sprint and other carriers are offering some interesting deals where you get to upgrade the phone every two years without actually buying it. Sprint comes right out and says you are leasing it.

At the end of the lease you have the option of turning in the old phone (just two years) and getting an upgrade and keep paying. Or you can pay off the balance on the phone and just pay for the monthly service. 

AT&T recently has changed its phone plans making it tough to own a phone. Where it once offered three plans AT&T now offers only two. The new plan, titled AT&T Next Every Year, offers an annual upgrade and lets you trade-in your current phone as long as you’ve paid 50 percent of its retail value. The other option, AT&T’s Next plan, offers a 30-month financing plan. With AT&T Next you trade-in your phone after two years as long as you’ve paid 80 percent of its value. You also have the option of 24, 18 or 12 month lease plans. But you need to check the fine print on these plans. Both plans require you to trade-in the financed device meaning there’s no option to simply pay one off and start fresh with a new device or just buying a service plan. You just keep paying. The cellphone industry is getting tricky so you need to seriously consider buying versus leasing your next phone.

Another area to consider lease versus buy is your home Internet connectivity. Ask yourself this question; how long have you been leasing you Internet router and cable modem? Probably years. Now do the math. How much would a new router and modem cost you that you own free and clear? As little as $99 each. The average person can save as much as $250 dollars a year depending on the combination of router and service you currently pay for.  Starting to get the picture?

Here are a few things to think about when considering leasing versus buying a router and modem. To start make sure the equipment you buy is compatible with your Internet providers networks. You can usually find that information on their website or give them a call. Also consider technical things like learning how to configure it for maximum performance and security. If you have multiple wireless devices in your home you must consider how your router will perform and that includes television and telephone service. Some routers have a limited number of devices it can service effectively. Finally, if you have trouble or a breakdown of equipment you are responsible for repair or replacement of the equipment. 

With a lease you won’t have these worries. You just call your provider and problem solved.

Now you know.

 

 

Celebrity Cyber Report – Mike Tyson

Iron MikeFormer heavyweight boxing champ Mike Tyson has jumped into the Bitcoin game. You might remember the mountains of money that boxing legend George Forman made by endorsing an electric grill? Well Iron Mike is using that strategy by endorsing an app based Bitcoin wallet and ATM.

Bitcoins are a digital currency that is created and held electronically. Unlike hard currency such as the dollar or Euro, there is no controlling authority and its completely untraceable. Bitcoins are produced by people, and by more and more businesses, running computers all around the world using software that solves mathematical problems. Solving these problems results in the creation of a Bitcoin. That’s Bitcoin in a nutshell. To learn more about Bitcoins check out this article.

Tyson is endorsing Bitcoin Direct, a subsidiary of Connexus Corporation. In a separate deal Tyson previously announced another partnership with this company  which is making Bitcoin ATMs more widely available.

This new app based digital wallet is designed to introduce Bitcoins to smartphones. Users of smartphones  will be able to buy and sell Bitcoins through the app. The app will set certain thresholds for minimum amounts, letting the user quickly confirm payments over the platform and reducing the risk of losing their Bitcoins through a glitch or hacking.

Tyson admits he is no expert on the digital currency and neither was George Foreman a chef. So Like George, Iron Mike is bringing his name, fame and facial tattoo to the company.

Facebook Patent Means Your Friends Determine Your Credit Rating

facebook-logoOn Tuesday Facebook was granted a patent that would allow banks and lenders to check you social habits to determine your credit worthiness. According to the patent your lender can check the credit rating of your Facebook friends. Your friend’s average credit rating will need to meet a minimum score for your loan to be approved. Facebook has to explain how they plan to use this patent but there are laws in place that mandate what criteria lenders can use to determine your credit worthiness.

Facebook is one of, if not thee, largest data collector in history. The patent claims to have multiple uses including filtering email spam, and helping with search queries. But the paperwork also stated explicitly that it could be used to determine your credit worthiness based on your social network. Facebook actually obtained the patent when it purchased the Friendster.com website.

It is not clear if Facebook will actually use the patent for that purpose. Many companies will file for patents with more applications than they actually plan to implement.

Using alternative means of measuring a person’s credit worthiness is not new. There are some up and coming lenders that are using social networks to measure credit risk. These companies believe that social networks can be a good indicator of a person’s credit worthiness.  Lenddo uses your Facebook friends to determine if you’re a credit risk. If you have friends who are late paying back Lenddo or have bad credit you could be negatively affected.

Lenddo co-founder and CEO Jeff Stewart said, “It turns out humans are really good at knowing who is trustworthy and reliable in their community. What’s new is that we’re now able to measure that through massive computing power.” Currently Lenddo only operates in the Phillipines, Columbia and Mexico.

There are U.S. based lenders using social media to measure credit worthiness include San Francisco-based LendUP. This company inspects the Facebook and Twitter profiles of potential borrowers to count their friends and how often they interact. LendUp believes an active social media life reflects a person’s stability. Neo, a Silicon Valley start-up, uses the quality and quantity of an applicant’s LinkedIn contacts to determine how soon a laid off borrower will be re-hired. New York based Moven, checks Twitter, Facebook and other social media websites in their lending reviews.

Both Neo and LendUp see an opportunity to provide loans to low-income borrowers. These borrowers don’t have bank accounts and are strapped wth a credit rating that is poor or worse. Neo and LendUp see themselves as an alternative to payday lending. Employment, finances and on-time payments are normally used to evaluate credit-worthiness But these lenders measure a person credit risk using social media indicators believing it allows them to better serve what traditional banks consider to be risky borrowers.

Facebook has not commented about their intended use.

Breaking It Down

This this patent could become troublesome in the vein of payday loans. Have we not seen how much trouble a payday loan can cause.? And let’s be real, how much of a credit check do payday lenders really perform. Answer; none!

Predatory lenders could find easy targets using these methods. Critics of this patent have complained that this is a tool to discriminate in lending practices. And that is exactly what it is. Lets look at this for what it really is. Its a trap for those people who

The question that must be answered is how is it fair for your friend’s financial troubles to be used to judge your credit worthiness? Would banks value the added information to the lending process? Probably. But would doing so create highly suspect and restrictive lending practices? Yes! Black people have been through this before and still go through it every time we go to a bank. Research has shown that black people are subject to higher interest rates, more stringent borrowing standards and are turned down more often than whites with equal credit scores. Now we have to face the hurdle of having credit worthy friends? I believe that this is illegal, or probably should be. Fairness in lending should be the same as fair employment and fair housing. But as black people we still struggle with that as well. This practice, if widely adopted, can become a socially and financially coercive tool. It can force you to explain you friendships and social media activity. Social media, especially Facebook, collects so much information that it becomes a challenge to make money from it. This is exactly what Zuckerberg is trying to do.

 

App of the Week – Hopper

icon175x175Nothing is worst than discovering you paid too much for a plane ticket. Airline price models can be all over the place. You might discover you paid more for your seat than the person next to you. That is why Hopper is the App of the Week.

Hopper answers the most aggravating questions like;

  • Is now the best time to book, or is it worth waiting?
  • Which month is it cheapest to travel?
  • Which days are the cheapest to depart and return?
  • Is there a cheaper airport nearby?
  • Is this a good price, or are there better prices out there?

Hopper is an extremely useful app for people who travel or are planning a trip that requires air travel. The app helps you plan ahead on airfare deals, notifies you of price drops and lets you know when to buy.

The app has three important features that help you save money on plane tickets.

  • Price prediction – This feature uses past prices and trends for comparable trips to tell you whether to buy now or wait.
  • Price tracking – The app tracks price drops or predicted price increases and notifies you so that you can decide whether to purchase right away or hold off.
  • Visual reference – For the visual person the Hopper app has a color-coded calendar so you can see which dates are better for  travel.              

According to Hopper they analyze billions of flight prices daily. They claim to have been studying the complexities of flight pricing. Hopper is delivering that expertise to your mobile device to help save you time, cash and headaches of price hunting.

Sometimes the price you find is the best available and Hopper will tell you to grab it. But two-thirds of the time the price for your trip will be lower at some point in the future. According to Hopper in 95 percent of cases the Price Prediction will get you a cheaper flight or at least the same price you found in your initial search.

Hopper states that contrary to what you may believe there’s no best day of the week to buy a plane ticket. Consumers that follow that lose out. Hopper found that through constant monitoring there is often a price 5-10 percent lower even within 24 hours.

Hopper’s Watch a Trip will monitor prices 24/7 for you and alert you of any price change if they drop or are expected to rise. The sooner you start watching airfare prices, the more likely you are to score a deal. On some routes you can save upwards of 40% over the best price from your initial search.

The app also offers tips on how to tweak your travel plans like the dates of travel or airport selections to save you money. After using these adjustments Hopper can show you how much money you saved.  

Hopper is free but only available on Apple.

App of The Week: Mint Financial Management App

MintcomPaying bills is not the most exciting of chores. But it has to be done. And of course keeping track of your money and managing your budget is even less exciting. But as I always say; black people don’t play when it comes to money. You better be on top of it.  The Mint app can help you do both.

The Mint app connects to any U.S. bank or financial institution that is online.  But that is not the end of the Mint’s abilities. Mint can link all of your accounts including investments, retirement funds, credit cards, and other financial accounts. The app quickly gives you a complete picture of your financial health. Mint is free and capable of supporting more banks in more places  but only in the U.S. and Canada.

The app also helps you create a household budget and warns you if you if you stray away from it. Mint allows you to see how much you’re spending  and on what. It helps you manage all types of household purchases or utilities, set up savings goals, and help you to stick to them. The Mint app doesn’t actually touch your money. What it does is use read-only access to show you everything you are doing with your money in real time. It suggests financial products to you that could help you save money over time like showing lower-interest credit cards or higher-interest savings accounts. Some might call that advertising. Mint was named one of the Five Best Personal Financial Tools by LifeHacker.com

But in all honesty there are some issues with the Mint app. The user has to share a significant amount of his or her financial information with the service. As you can well imagine this leaves them vulnerable to a potential hacker or data breach. Especially if you are using an Android phone which are prone to malware. It is, no doubt, a serious risk to place your financial life in the hands of the app.  An article in the New York Times asks; “Should You Trust Mint.com?”

Mint.com  understands that consumers are leery of entering all of their bank information into its site. As a result of this concern, and to gain more customers, Mint.com has introduced a new service that does not require the user to reveal their financial information but still help them reach long term financial goals.

After examining the app I have still decided to award it the App of the Week. Why? Because although you can you don’t have to use it as a total financial management tool.  A smart person would never put all their eggs in one basket. Using the app to manage your household budget and pay bills is enough.  Leave managing your 401k and other investment accounts to the pros.

Mint is available on AppleAndroid and Windows phones.

Online Holiday Shopping Series ALERT!

You may not know it but holiday spending by American consumers account for as much as half of yearly sales. So every holiday season retailers gear up to fight tooth and nail for your money.

Well its not even Thanksgiving yet and it seems Walmart, the big gun in the holiday shopping war, has opened with a significant salvo. The world’s largest retailer has announced that it will match online prices in the store.

According to Reuters, “Wal-Mart Stores Inc has informed managers of its roughly 5,000 stores across the United States that they can match prices with Amazon.com Inc and other online retailers, the head of the company’s U.S. business said on Thursday”.

So here is the real deal; Wal-Mart will match online prices as long as they have the item in store. There is a good chance they will and an equal chance they won’t. Your neighborhood Wal-Mart has a limited amount of storage space. They don’t compare to online stores like Amazon.com who’s warehouses are probably six times the size of your average Wal-Mart and they have a lot of them.

So the real question becomes; how can long can Walmart wage this price matching war? Let’s not forget we’re talking about the worlds largest retailer. Online retailers like Amazon.com can afford to offer lower prices because they have less overhead. Walmart has to foot the bill for brick-and-mortar stores, pay all those employees and don’t forget advertising.

It should be interesting to see if Wal-Mart fights this war beyond the holidays. My money is that they won’t even try it. Its Christmas and they want that foot traffic in the stores. They know its almost impossible for someone to walk into the store and not buy something. Its called impulse buying. So if you go to Wal-Mart looking for a digital camera you saw online and they don’t have it you’re still likely to leave with a new fake Christmas tree or lights or a something. That’s the real magic behind this deal.

But if you are shopping online and see a great deal on a tablet computer haul ass to Wal-Mart for a price match. You really can’t lose.

Now You Know