Rapper Ludacris is introducing a new mobile word game that recognizes slang.
The Grammy-winning rapper hooked up with Edwin Benton to drop Slang N’ Friendz. The phone based game “gives players of all ages the chance to communicate using their favorite words by incorporating a dictionary database of slang words compiled from across the globe.”
Slang N’ Friendz recognizes words that are commonly thought of as slang. The free game is meant to encourage players to use both traditional as well as more hip words. The game is meant to remain up to date with both cultural and traditional language changes because there are nearly no rules and players can customize and even add new words to the game’s database.
Benton, the CEO and founder of Slang N’ Friendz said of the game, “Our goal is to provide users with a fun, compelling and un-intimidating word game where they can be themselves, learn and represent where they come from. Our purpose is to connect people across the world and allow users to engage with someone they wouldn’t normally meet. Slang is universal and could be the driving factor that brings us together and one day, possibly change the world.”
Getting the game is fairly simple just download the free app and get connected to players all over the globe. Players can choose to play against anybody with the app, a friend, or even on your own. Similar to Scrabble, Words with Friends, or other popular word games, you will be able to place your given letter tiles on a board to form a word. The difference with Slang N’ Friendz is what exactly is as a word?
“In a time when so much of the world is divided, technology has the opportunity to bring us together. Slang N’ Friendz encourages users to connect, be friendly and identify what they have in common through language,” Ludacris said. “It’s also a chance for different generations to learn about each other’s unique forms of communication and find ways to use language to bridge generation gaps.”
Ludacris, aka Christopher Bridges, is not new to the tech game. He first jumped in in September 2015 when he dropped the delivery app Roadie to get into the emerging peer-to-peer shipping market. Ludacris, like many black artists and athletes, understand that technology is the future and are aware of the huge benefits of investing in that sector.
Being a savvy business man Ludacris has continued to invest in tech companies but won’t show his hand by telling his business.
Breaking It Down
This is a powerful idea that has great potential and I think Ludicris and Benton get it. We live in an age, especially in the United States, where cultural changes are often reflected in the language. Learning and understanding this dynamic leads to less misunderstanding of not only words but intentions. Young people adapt to linguistic changes and quickly incorporate then into everyday conversation. Its called slang. But slang takes on a life of its own and becomes part of everyday speech. You feel me? Playing Slang N’ Friendz is buildng a bridge not just across generations, but cultures and even oceans. Some might feel I am pumping this game up but I’m just being real with you.