Apple, making a push into the streaming television market, scored a major coup by signing Oprah Winfrey to a multi-year deal to produce streaming content. The Wall Street Journal reported that Winfrey is expected to become part of Apple’s billion dollar push into direct-to-consumer video streaming. Although what Oprah will produce has not yet been determined the programming is expected to debut in 2019.
Apple stated to Reuters, “Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.”
Apple is in stiff competition with streaming giants Netflix and Amazon to produce original streaming content. Apple has signed other big name celebrities including Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant to produce shows for their platform.
Even with this huge deal Apple is in hardball competition with Netflix and Amazon. Former President Barack Obama and former first lady Michelle Obama signed a deal to produce content for Netflix. Netflix and Amazon have both invested heavily in their streaming content by spending $6.3 and $4.5 respectively in 2017 alone.
Singer Akon is jumping into the cryptocurrency game. The singer announced at the Cannes Lions International Festival of Creativity the launch of “Akoin” to finance his “Akon Crypto City,” a 100 percent crypto-based city in Africa.
According to the Page Six website Akon said “I think that blockchain and crypto could be the savior for Africa in many ways because it brings the power back to the people, and brings the security back into the currency system, and also allows the people to utilize it in ways where they can advance themselves, and not allow government to do those things that are keeping them down.”
According to the Akoin website Akon Crypto City is being developed in African on land donated by the President of Senegal. The city will be modeled on the fictional country of Wakanda from the movie “Black Panther.” According to Akon the new city will offer everything any normal city would including homes, retail businesses, parks, universities and schools.
The singer, who is of Senegal-descent, has moved his career efforts to giving back to African communities in recent years. In 2015 Akon launched Akon Lighting Africa in an effort to solve chronic shortages of electricity in African nations.