Kenneth Chenault Joins Facebook

Published On January 22, 2018 | By Tom Huskerson | News and Analysis

Kenneth Chenault

American Express CEO Kenneth Chenault has joined Facebook as its first African-American Board member. Chenault will officially join Facebook on February 5th after 16 years as AmEx CEO. 

Chenault, described by the Wall Street Journal as “one of the country’s most prominent African-American corporate leaders,” will become the first non-white member of Facebook’s board of directors. 

This move by Facebook is an effort  to address the diversity issues that face Silicon Valley. Sheryl Sandberg, Facebook’s chief operating officer told the Congressional Black Caucus in October that Facebook would hire a black board member “in the foreseeable future.” 

Chenault has been a recruiting target for Facebook years according to Mark Zuckerberg. In a Facebook post Zuckerberg wrote, “I’ve been trying to recruit Ken for years. He has unique expertise in areas I believe Facebook needs to learn and improve, customer service, direct commerce, and building a trusted brand. Ken also has a strong sense of social mission and the perspective that comes from running an important public company for decades.”

Facebook, the worlds largest social network, is fighting to clean up its image when it comes to race. The company has faced withering criticism around its ethnic affinity marketing technology that allowed marketers to exclude minorities from ads related to housing. It is unclear how the Chenault hiring will impact this area.

 

 

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About The Author

Tom Huskerson Bio Born in Richmond Virginia Tom Huskerson is a military veteran who settled in California after his discharge. He attended Santa Barbara City College where he began his writing career as a campus reporter. He worked as an intern news reporter for the Santa Barbara News-Press writing feature stories before moving on to San Francisco. At San Francisco State University Tom studied broadcast communications and began to focus on the Internet. He completed his graduate thesis on Internet advertising. Tom was the first student to ever focus on the Internet as a graduate student at San Francisco State University. After graduation he went to work for Zona Research in California’s Silicone Valley. As a research associate Tom supported senior analyst writing on the latest developments in the Internet industry. During the dot com boom Tom worked for several web businesses as a market researcher and analyst. As a writer and researcher Tom has authored various technical works including a training program for Charles Schwab security. Other projects included professional presentations on workplace violence and hiring security contractors. Tom has returned to focus on writing both fiction and non-fiction works and blogging for a travel website. He has published two books of short stories and completed two novels. Tom is the owner of Scribe of Life Literature and EbonyCandle. Most recently Tom has launched the blog African American Cyber Report. The blog is the result of his desire to inform the African American community of the dangers and benefits of the cyber age. In his blog Tom reports on information security, new and analysis, scams and hoaxes, legal happenings and various topics that arise from the age of information. Tom believes that technology is a necessary tool for black people and they should know what is happening. Tom writes believing that techno speak is for the professional and that valuable information can be communicated using plain language. As a result he has embraced the motto, Less Tech, More Knowledge.

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