Rapper, entrepreneur, magazine publisher and husband to Kim Khardasian, Kanye West is working as hard as ever. West will take over Madison Square Garden to stage a show celebrating the launch both his Yeezy Season 3 clothing line and his new album entitled T.L.O.P. The name was a mystery until E0nline.com revealed that it means “The Life of Pablo.” Now the only question is; who is Pablo?
West will live stream the event on Jay-Z’s Tidal music service starting at 4:00PM EST Thursday afternoon. The show will be available to both subscribers and non-subscribers. The announcement caught many by surprise since it was believed that the only way to see the show would be to buy a ticket or see the show in a theater.
Tidal music service, an artists owned streaming media company simply refuses to die. It is a testament to Jay-Z’s determination as a business man. Kanye’s streaming concert, exclusive to Tidal, is the latest success for the struggling company. These recent splashes have been a direct result of the artists who co-own the service. Sultry Rihanna launched her new album ANTI on the service two weeks ago, and Beyoncé, Mrs. Shawn Carter, released her new single“Formation” on Tidal just a day before her stunning Super Bowl performance. All this was provided for free to anyone.
Back to Kanye, like many of the brother’s in the hip hop game West is exercising his entrepreneurial interests by also kicking off a magazine or “Zine“as he has labeled it. West threw a party at a Manhattan parking garage, (that was last night and you missed it!) to celebrate the Zine and his previous fashion collection Yeezy Season 2. After all this the rapper is scheduled to appear on Saturday Night Live on February 13th for his first post-album performance.