EMV is Coming! EMV is Coming!

Published On September 8, 2015 | By Tom Huskerson | Now You Know

chipcardOctober is EMV card month. And what is EMV? Currently there are 1.96 billion credit cards in circulation and they are about to change. Black people all over America are walking around with a credit or debit card in their purse or wallet. So we need to know and understand what EMV is and how it will change the landscape of credit card use starting in October. So lets get started.

First of all next month the way you use your credit or debit card will change. The first thing that will change is the card itself. America is the last major market on earth to switch to the chip embedded card. Why? The short answer is laziness, stupidity or ignorance by all involved. If you have not already received your chip embedded card now is the time to call your bank or card provider and ask when you should expect it.

The new card is called the EMV which stands for  Europay MasterCard VISA after the people who invented it. The first noticeable difference in the new card will be the chip, which is the small silver or gold chip embedded in the front of the card. Because of this chip the card should be more secure than the current magnetic stripe card you may still be carrying. Magnetic stripe cards save static payment data that can be copied, stolen or skimmed from one card and put onto another. This duplicate card data is then used to make all kinds of fraudulent purchases. Magnetic strip cards are simply outdated and notoriously insecure. The EMV technology adds a layer of security to the payment process.

EMV card readerf

EMV Card Reader

The EMV card works a little differently. The chip you see on your card has encrypted data. EMV card readers can read that data. Each purchase made with an EMV card creates a individual code unique to that particular purchase. If a hacker got a hold of that code he would not able to use it. You should be seeing the card readers in stores already. Once you slide your card into the reader, no more swiping, powerful cryptographic functions validate the authenticity of the card and cardholder. Bottom line is the encryption makes it extremely difficult to create a duplicate or fake card. But keep in mind that the magnetic strip is not likely to disappear from cards. Many small merchants will continue to use the old style card reader.

When you pay using the EMV card reader your card is instantly identified as being authentic by a process called dynamic authentication. When used with a PIN, the chip proves that the customer is paying with his or her own card.

Another change coming in October is the liability shift. A liability shift means that the responsibility for credit card fraud shifts slightly from just the card issuer to a shared liability of both the issuer or merchant that doesn’t use EMV technology. This change provides both parties with an incentive to adopt the technology. However it is not required that either party switch to the new technology. Why? Lets keep this as simple as possible; some issuers and merchants may still feel it is cheaper to take a loss on card fraud than to invest in the new technology. Is that simple enough for you?

NerdWallet’s Sean McQuay, a credit card expert and former VISA strategy analyst says, “EMV is a powerful tool, but it’s only effective if both consumers and merchants are ready to use it for transactions. Consumers need chip cards and merchants need chip readers. If only one side has upgraded to EMV for a specific transaction, then the upgrade was a waste.”

But will EMV solve all of our card security concerns? Probably not. This new technology is great but not perfect.

For example; in person transactions would definitely be more secure. Not so with thecard not presenttype of transaction such as purchases by phone or online. Using your card at the gas pump will continue to be dangerous since gas pumps aren’t required to implement the new technology until 2017. So this type of fraud is expected to increase.

So learn to protect yourself. Hackers are going to be going after those store that don’t use the new EMV card and card readers. That’s the first place you are vulnerable. Avoid those stores whenever possible by keeping a little extra cash in your pocket. And demand the new card from your bank or issuer. If they have decided not to go with the new technology then you may want to got with an institution that does.When shopping online avoid unfamiliar or unsecure websites. When you see “https” at the beginning of the payment page’s URL that means it is a secure payment site. Avoid it if you only see “http.” Change your user name and password regularly if you store your card information with any online retailers. Avoid sending credit card information via email or social media. 

Finally, criminals work hard too steal your money. The technology arms war n isever ending and hackers have already developed methods for hacking the EMV cards. Read on!

Here is more of what you need to know about the new EMV card technology.

Federal Reserve say Chip and Signature Not Enough.

Bad Guys Already Compromising Chip and PIN Cards

Now you know.

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About The Author

Tom Huskerson Bio Born in Richmond Virginia Tom Huskerson is a military veteran who settled in California after his discharge. He attended Santa Barbara City College where he began his writing career as a campus reporter. He worked as an intern news reporter for the Santa Barbara News-Press writing feature stories before moving on to San Francisco. At San Francisco State University Tom studied broadcast communications and began to focus on the Internet. He completed his graduate thesis on Internet advertising. Tom was the first student to ever focus on the Internet as a graduate student at San Francisco State University. After graduation he went to work for Zona Research in California’s Silicone Valley. As a research associate Tom supported senior analyst writing on the latest developments in the Internet industry. During the dot com boom Tom worked for several web businesses as a market researcher and analyst. As a writer and researcher Tom has authored various technical works including a training program for Charles Schwab security. Other projects included professional presentations on workplace violence and hiring security contractors. Tom has returned to focus on writing both fiction and non-fiction works and blogging for a travel website. He has published two books of short stories and completed two novels. Tom is the owner of Scribe of Life Literature and EbonyCandle. Most recently Tom has launched the blog African American Cyber Report. The blog is the result of his desire to inform the African American community of the dangers and benefits of the cyber age. In his blog Tom reports on information security, new and analysis, scams and hoaxes, legal happenings and various topics that arise from the age of information. Tom believes that technology is a necessary tool for black people and they should know what is happening. Tom writes believing that techno speak is for the professional and that valuable information can be communicated using plain language. As a result he has embraced the motto, Less Tech, More Knowledge.

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