App of the Week – HeartThis

Published On February 16, 2015 | By Tom Huskerson | App of the Week

163901-9e310a0a4f0a82a5101c5c254f62e9ec-medium_jpgWhen it comes to shopping online the African-American shopper is ready, willing and able. A new study of African-American consumers revealed that black people use mobile devices for shopping more than the general population. African-American shoppers are leading the way when it comes to using their mobile devices to shop according to Target Market News. African-Americans use smartphone and other mobile devices to comparison shop, price match, and research product details.  Black people take their product research to the next level by also investigating the product in the store and are actually more likely to buy online.That is why HeartThis is the App of the Week.

HeartThis shopping app allows the user to shop more than 330 stores.  The store available include Dillard’s, Nordstrom, Kohl’s, J. Crew, Target, and others. Not only can you shop but the app also shows you if there are any promo codes available to save you a few additional dollars.

To get started with HeartThis, the user selects their favorite stores and categories of apparel including active wear, shoes, bags, accessories or swimwear. This creates a customized feed of items in a Pinterest like layout. The user then “hearts” the items they like adding it to their collection. If the user decides to buy the item they can do so with a tap of the “Buy” button that directs them to the retailer.

HeartThis is different from its mobile shopping app competitors because it doesn’t just offer high-end stores. The app is also helpful to the online budget conscious shopper by providing an alternative way to shop from mainstream stores like Target and those at your local mall and online retailers like Amazon and others. Budget shoppers will appreciate HeartThis’s ability to track down promo codes saving them time hunting for the best deal.

HeartThis is free and available on Apple.

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About The Author

Tom Huskerson Bio Born in Richmond Virginia Tom Huskerson is a military veteran who settled in California after his discharge. He attended Santa Barbara City College where he began his writing career as a campus reporter. He worked as an intern news reporter for the Santa Barbara News-Press writing feature stories before moving on to San Francisco. At San Francisco State University Tom studied broadcast communications and began to focus on the Internet. He completed his graduate thesis on Internet advertising. Tom was the first student to ever focus on the Internet as a graduate student at San Francisco State University. After graduation he went to work for Zona Research in California’s Silicone Valley. As a research associate Tom supported senior analyst writing on the latest developments in the Internet industry. During the dot com boom Tom worked for several web businesses as a market researcher and analyst. As a writer and researcher Tom has authored various technical works including a training program for Charles Schwab security. Other projects included professional presentations on workplace violence and hiring security contractors. Tom has returned to focus on writing both fiction and non-fiction works and blogging for a travel website. He has published two books of short stories and completed two novels. Tom is the owner of Scribe of Life Literature and EbonyCandle. Most recently Tom has launched the blog African American Cyber Report. The blog is the result of his desire to inform the African American community of the dangers and benefits of the cyber age. In his blog Tom reports on information security, new and analysis, scams and hoaxes, legal happenings and various topics that arise from the age of information. Tom believes that technology is a necessary tool for black people and they should know what is happening. Tom writes believing that techno speak is for the professional and that valuable information can be communicated using plain language. As a result he has embraced the motto, Less Tech, More Knowledge.

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